Our Services

Why Hire a Fractional CMO?

You’ve been focused building your business. Big decisions like site selection, culinary innovation, service implementation, vendor selection, hiring, etc, take up your time. Through all of that you’ve cobbled together an ad hoc marketing plan.

Ask yourself the following questions:

  • Is your marketing working?

  • Are you telling your brand story and touting your differentiation?

  • Are you reaching new guests or telling the same story to a tired audience?

  • Are your disparate marketing vendors all following the same game plan?

  • Are you using the right marketing tech?

  • Do you have the right strategic partners in place?

  • Do you truly understand what your consumers want and need?

  • Are your marketing efforts built off of an innovative, sustainable, and omni-channel foundation?

If you answered “no” or “I don’t know” to any of those questions working with a Fractional CMO might be a fit for you.

A fractional CMO can seamlessly integrate into your organization, evaluate your systems and processes, target opportunities and build and operationalize a best-in-class marketing strategy to take you from good to great. Minimize your overhead and HR needs by 1099’ing a marketing expert that can add immediate value. Engage a Fractional CMO for mid or long term time frame with limited exposure but maximum results.

Marketing Audit

 

Is your brand vision and voice being effectively communicated through appropriate marketing channels? Are you engaging with your audience effectively and driving sales? A marketing audit will help you understand those questions and give you sense of your opportunities for marketing refinement and growth.

Tech Stack Analysis

 

When hospitality groups grow from small to medium and to large, their marketing technology often doesn’t scale with their growth or doesn’t support their growth. Is your tech stack optimized for your current growth trajectory? An analysis of your current tech stack can point towards area of refinement, consolidation, cost savings, and process improvement. You’re laser focused on culinary and service innovation, take the same approach to your technology.

Vendor audit and refinement strategy

 

If your marketing efforts have relied on various and disparate marketing vendors over the years there’s a good chance their efforts aren’t consistently aligned with your evolving business needs. Are they performing to the specs of their initial scope? Is there an opportunity to consolidate effort and cost? Are they aligned to a marketing strategy and do theyunderstand the short/mid/long-term plan?

Human Capital Planning

 

Where applicable, develop in-house capacity to drive the marketing function and bring external vendor capacity in-house.

CRM Strategy

 

Refine understanding of current guest behavior and develop long-term strategy for building guest loyalty and increased spend.

New Guest Acquisition

 

Drive new guest acquisition with cutting edge digital strategy utilizing geo-fencing across mobile, desktop, CTV, and direct mail. Win guests directly from your competition.